For real estate agents
Be the real estate agent they think of when a friend asks.
Stay in touch with past clients: the home anniversary, the suburb update, the appraisal offer. By text, WhatsApp or email, each one written for that client and their place.
For messaging customers who already know you
Highlighted = filled in from the details you add
Hale Property
The week they settle
Hi Michelle, Amy from Hale Property. Congratulations on the keys to your three-bedroom house in Coburg. Shout if you need a hand with anything. Reply STOP to opt out.
Just sold near you
Hi Michelle, a home just sold two streets from you in Coburg. Curious what that means for yours? Happy to talk it through. Reply STOP to opt out.
Their home anniversary
Hi Michelle, happy home anniversary! You got the keys in Nov 2023. Hope Coburg is treating you well. Reply STOP to opt out.
Sound familiar?
My whole business is referrals and repeat clients.
But once settlement's done, I lose touch.
All they get from me is the same newsletter everyone gets.
Edithly helps real estate agents stay in touch with past clients and people who've asked to hear from them. Send home anniversary messages, suburb updates, free appraisal offers and new listing news by SMS, WhatsApp or email from Gmail or Outlook, each written for that client and their place. Each message can carry a short video, a one-pager, an offer page or a listing brochure in the agency's own logo and colours.
What you can send
The messages you'd send if you had the time.
Sample texts, WhatsApp messages and emails for real estate agents. Each one goes to one customer, Michelle, and the highlighted words come from the few details you add.
Each year they've been in
Happy home anniversary
- SMS
- Greetings video
Hale Property
Text message · Each year they've been in
Hi Michelle, Amy from Hale Property. Happy home anniversary! You got the keys in Nov 2023. Hope your Coburg place still feels like home. Reply STOP to opt out.
Hale Property
Happy home anniversary, Michelle
Your Coburg place, since Nov 2023
Happy home anniversary, Michelle
Greetings video
Personalised with first name, suburb and bought
Every three months
Your suburb this quarter
- Suburb update one-pager
FromAmy, Hale Property
ToMichelle
What's been selling in Coburg, Michelle
Hi Michelle, Here's my look at Coburg this quarter: what's sold near you, how long homes are taking to sell, and what buyers keep asking about. No need to reply. If you ever want to know what your place might be worth, I'm happy to come by. Amy, Hale Property
Coburg this quarter
- Your place
- three-bedroom house
- Bought
- Nov 2023
- Homes sold near your street
- How long homes are taking to sell
- What buyers are asking for
- What's coming up for sale
You're getting this because you're a Hale Property customer. Unsubscribe
Personalised with first name, suburb, bought and property
When they've been in a few years
A free appraisal
- Offer page
Hale Property
When they've been in a few years
Free appraisal for your three-bedroom house
For Michelle in Coburg. No obligation to sell, just a clear idea of where your place sits.
- A walk-through at a time that suits
- Recent sales near you, explained
- A written price range to keep
Offer page
Hi Michelle, Amy here. Ever wondered what your three-bedroom house would sell for now? I can do a free appraisal, no strings. Want a time? Reply STOP to opt out.
Personalised with first name, suburb and property
The week it goes on the market
Just listed
- SMS
- Listing brochure
Hale Property
Text message · The week it goes on the market
Hi Michelle, Amy here. A four-bedroom just listed in Coburg, with room for a family of four. First open is Saturday. Brochure below. Reply STOP to opt out.
Hale Property
Just listed in Coburg
Four bedrooms, a big backyard, room for a family of four
- Bedrooms
- 4
- Bathrooms
- 2
- Car spaces
- 2
- First open Saturday at 10am
- North-facing backyard
- Walk to the station
Listing brochure
Personalised with first name, suburb and household
How it works
Add your customers. Pick what to send. Send it.
Add your customers
Upload the list you already have, or type in a few details for each customer.
- MMichelleSuburb: Coburg · Bought: Nov 2023 · Property: Three-bedroom house · Household: Family of four
- RRajSuburb: Brunswick · Bought: Mar 2021 · Property: Two-bedroom unit · Household: Couple
- HHannahSuburb: Thornbury · Bought: Aug 2025 · Property: Townhouse · Household: One person
Pick what to send
Choose the moment. Edithly writes the message and makes the video or page, with your logo and colours.
- Happy home anniversaryGreetings video
- Your suburb this quarterSuburb update one-pager
- A free appraisalOffer page
- Just listedListing brochure
Send it
From your own Gmail or Outlook, or by WhatsApp or SMS, to customers who've used you or asked to hear from you.
Every message includes a way to stop.
What you add, and why. Only the details you choose to add, like first name, suburb, bought, property and household. They're used to write your messages and pages. It's your customer list, and you decide what's kept. Read our privacy policy.
The QR offer page
Put a QR code on the signboard. Neighbours who scan it get an appraisal page about their own place.
Step 1
They scan it
On the signboard out the front, on letterbox flyers, and on the brochure at every open.
Step 2
They answer a few questions
A short form, and a box to tick so you can get back to them.
First name
Lauren
Suburb
Coburg
What kind of place?
Two-bedroom unit
Thinking of selling?
Maybe in the next year
Best time to come by
A weekend morning
Hale Property can contact me about this. I can opt out at any time.
SendStep 3
They get a page written for them
Built from their answers, with your logo and colours, and a clear next step.
Lauren, here's how we'd look at your unit
You said it's a two-bedroom unit in Coburg and you might sell in the next year. We'll come by on a weekend morning, walk through it with you, and leave you with a written price range. No pressure to list.
- Recent unit sales near you, explained
- What buyers in Coburg are asking for
- A written price range to keep
Talk to us
Not sure where to start? Book a 30-minute call.
Leave your details and pick a time. We'll walk you through Edithly with examples for real estate agents, and answer your questions.
- A video call at a time that suits you
- Examples for your kind of business
- Your questions answered
FAQ
Questions from real estate agents
Do my clients have to agree to hear from me?
Yes. Send to past clients and people who've asked to hear from you, like a neighbour who scanned your signboard and ticked the box. Don't use it for cold lists or bought data. Every message includes a way to stop.
What do I need to know about each client?
A first name and a mobile number or email is enough to start. Adding the suburb, when they bought and the kind of place lets each message fit that client. You add these details yourself, they're used to write your messages, and you decide what's kept. Our privacy policy has the details.
Can I use my agency's logo and colours?
Yes. Add your logo and colours once and every video, brochure, offer page and one-pager uses them. Emails go out from your own Gmail or Outlook.
Where does the QR code go?
Anywhere people already look: the signboard out the front, letterbox flyers, the brochure at an open. Scanning it opens a short form, and they get a page about their own place, with a way to book an appraisal.
Where does the suburb update get its news?
From you. Add what's sold, what's listed and what buyers are asking about, and each client gets an update about their own suburb and kind of place. Check the details before you send, like you would any market update.
Start with the customers you already have.
Add a few customers, pick what to send, and send it.
For messaging customers who already know you