Platform / Collateral
A cold call script that opens with their problem, not your pitch.
Paste a prospect's website. Edithly writes the opener, discovery questions, objection handling and close around what that company actually cares about — ready before you dial.
50 free credits · No credit card
A reason to keep listening
An opener and permission ask built on something true about their business, with a note on why it works.
Objections handled in advance
For each likely objection: how to acknowledge it, what to say, and the question to ask next.
Every exit covered
A trial close, the ask and a fallback ask — plus voicemail and gatekeeper lines.
What's inside
What's in every cold call script
- What to check before you dial
- Call flow with talk-time estimate
- Opener & permission ask
- Positioning: why them, proof, versus doing nothing
- Discovery questions with what to listen for
- Objection handling
- Trial close, ask & fallback ask
- Voicemail & gatekeeper lines
- A do-not-say list
- Opener
- “Maya, Halden competes on reliability — mind if I ask how spot quotes get built today?”
- Listen for
- Quotes built by hand; spot loads lost to faster carriers
- Objection
- “We already have a TMS” → quoting is the gap, not routing
How it works
One URL in. Your cold call script out.
- Step 01
Paste their website
Add a prospect's company and URL — or import a list from CSV, Apollo or Clay.
- Step 02
Edithly researches the account
Their positioning, pains, buying signals and fit, mapped against your playbook.
- Step 03
Get your cold call script
Written for that one account and on your brand, ready the moment it's generated.
FAQ
Questions reps ask first
How is this different from a cold call script template?
A template is the same for every call. Edithly writes each script from that prospect's website and your playbook, so the opener, questions and objections fit the company you're dialing.
Does it cover objections and voicemail?
Yes. Every script includes likely objections with a response and a follow-up question, voicemail and gatekeeper lines, and a list of things not to say.
What do I need to generate one?
A company name and website. Add a contact name, LinkedIn URL or a note if you want to steer the angle.
Limited pilot spots
Try it on your next prospect
50 free credits, full access to every visual and content type, and direct support from the team building this.
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