The research happens before you ever open a doc.

Their business, positioning and market, the pains they are likely to have, and recent buying signals such as hiring, funding, tech stack changes and new initiatives. It then weighs all of that against your playbook to give a fit verdict, the likely buyer and blocker, and a recommended next step.

From public sources about the company, starting with its own website. Buying signals and personalization facts link to where they were found, and the research lists what it couldn't establish, so you can check anything before you rely on it.

Apollo and Clay help you find and enrich prospects. Edithly starts where they stop: it researches each account and turns that research into the outreach, from the fit verdict to the cold email, call script, deck and landing page. You can import lists from Apollo and Clay straight into Edithly.

Every prospect summary includes a research confidence rating and a list of open questions, and the facts behind each email come with a source link. Reps review everything before it goes out. Edithly is a copilot for your research and writing, not an autonomous SDR that sends on its own.

Yes. Import a CSV or connect Apollo, Clay, HubSpot or Zoho CRM, and every row in your workbook can be researched and turned into collateral. Starter includes 50 free credits, Ninja is $70 a month for 300 credits, and Pro is custom for teams.