Turn every lead into a champion.
Paste a prospect's website. Edithly runs a 360° scan of their business — how they position, who they serve, where it hurts — and builds on-brand collateral that pitches your offer against their exact pain. More replies. More meetings. Deals your buyer sells internally.
- 1 URL
- to scan an account
- 7
- collateral formats
- 1 click
- from list to send
Mid-market 3PL moving temperature-controlled freight across 14 states.
Carrier quotes are built by hand — spot deals slip while they wait.
Regional grocers and pharma distributors with strict delivery windows.
Sells on reliability, not price — premium vs. regional carriers.
No self-serve quoting or live shipment tracking on site.
Operational, metrics-led, zero hype.
Collateral for Maya Chen · VP Operations
app.edithly.com/v/haldenPlugs into the stack your team already runs
Apollo
Clay
HubSpot
Zoho CRMGeneric outreach gets deleted.
Specific outreach gets forwarded.
Buyers can spot a mail-merge in one line. What earns a reply is proof you understand their business — and that research usually costs a rep the time they don't have. Edithly does that work for every account, before a word is written.
Subject: Quick question, {{first_name}}
Hi {{first_name}}, I came across {{company}} and was impressed by your growth. We help companies like yours streamline operations and boost efficiency. Do you have 15 minutes next week for a quick chat?
Could have been sent to anyone. So it gets treated that way.
Subject: Reliable should also mean fast
Hi Maya — Halden has built its name on reliability, not price. The catch for 3PLs in that spot is usually hand-built carrier quotes: customers who trust you still take spot loads to whoever answers first. I put together a one-page breakdown of how Halden could quote in minutes — easy to forward to your ops lead.
app.edithly.com/v/halden- Up to 32%
- higher response rates when outreach is genuinely personalized.
- 140%+
- lift in replies from multi-point personalization — the kind a 360° scan makes possible.
- 7
- dimensions of account insight behind every asset — all from one pasted URL.
One URL in. The whole account, understood.
Before Edithly writes anything, it builds a GTM brief on the prospect across seven dimensions — then maps your offer to what it finds. The personalization isn't the greeting. It's the argument.
- Every brief is editable before a single asset is generated.
- Confidence notes separate what's verified from what's inferred.
- Add your own angle per prospect — a launch, a priority, a hunch.
Company summary
What they do, how they make money, and where they're headed.
e.g. Mid-market 3PL, cold-chain freight, 14 states
Who they serve
Their customers and segments — so your pitch speaks to their market.
e.g. Regional grocers and pharma distributors
Likely pain points
The problems their model and stage almost certainly create.
e.g. Manual carrier quoting slows spot deals
Competitive positioning
How they differentiate — so you reinforce it, never contradict it.
e.g. Competes on reliability, not price
Tone & voice
How they talk, so your collateral sounds native to their inbox.
e.g. Operational, metrics-led, no hype
Notable gaps
What's missing from their current approach — your opening.
e.g. No self-serve quoting or live tracking
Confidence notes
What's verified versus inferred, so reps never overclaim.
e.g. Positioning from site; pains inferred
Not one pitch for everything. A workspace for every module you sell.
Most teams don't sell a single thing. Spin up a sales workspace for each product, module or niche feature — each with its own playbook, ICP and proof points. Every asset draws on a knowledge graph built for that one offer, so the pitch for your payroll module never sounds like the pitch for your mobile app.
- C
Core platform
ICP · Mid-market HR teams
Knowledge graph
PositioningICP & TAMPain pointsProof pointsCompetitorsBrand - P
Payroll module
ICP · Finance ops at 50–500 staff
- M
Mobile app
ICP · Frontline-heavy retailers
- New workspace
Switch workspaces from the header. Each one opens to its own home, history and playbook.
One product, many pitches
Split by product, module, niche feature or client — however your buyers actually buy.
A knowledge graph per workspace
Positioning, ICP, pains and proof are learned for that one offer, so every asset is specific instead of a blended company average.
Its own home, history and playbook
Each workspace keeps its own prospects, generated assets and brand. Nothing bleeds across.
Set up in an afternoon. Personalize forever.
No design brief, no prompt engineering, no copy-pasting between research tabs. Your narrative is captured once; every prospect after that is one click.
- Step 01
Build a playbook per workspace
Share your website or a product page. Edithly extracts your logo, colors and fonts, drafts positioning pillars and proof points, and maps the TAM and ideal customer profile for that product.
- Step 02
Point it at any prospect
Add a prospect row, import a CSV, or connect Apollo and Clay. No list yet? Edithly suggests real ICP-fit companies — each with a source link.
- Step 03
Send collateral that sells for you
Pick a format and hit play. Every asset is on-brand, written for that one account, and ships with a trackable share link you drop into any channel.
A chatbot tailored to your playbook. Your sales co-pilot.
Ask for what you need the way you'd ask a teammate. The co-pilot works inside the workspace you're in — it already knows the positioning, ICP and proof points — so what comes back is on-message and ready to share.
Paste a prospect's site. Ask for what you need.
Generate, research, or find what's already been made. Finished assets land right in the chat with Open and Copy link.
A quick to-do for any prospect.
Pick a format, add the company and website — a name, LinkedIn or a note if you have them — and generate. No list import, no setup.
Your lead can't buy alone. Give them what it takes to win the room.
B2B deals are decided by a buying committee your rep will rarely meet. Edithly turns your first contact into an internal advocate — with collateral written for every stakeholder they need to convince, in their company's language.
Maya Chen
VP Operations · Halden Freight
Sample account for illustration.
One scan. Four assets built to be forwarded — each shaped for the person receiving it.
- One pager tracked
- Infographic tracked
- Pitch deck tracked
- Landing page tracked
- One pager
CEO
The outcome in 60 seconds
- Infographic
CFO
The numbers that matter, at a glance
- Pitch deck
VP Operations
The full story for the evaluation
- Landing page
Head of IT
One link the whole team can explore
Written to be forwarded
Short, specific and self-explanatory — collateral that makes sense to someone who never saw your first email.
One story, every stakeholder
The same account insight, reframed for finance, operations, IT and the executive who signs.
See who's leaning in
Every asset has its own share link with view counts and last-opened times, so you know when your champion starts circulating it.
Know who opened it, when, and what they read.
Every asset ships with its own share link. See view counts and when it was last opened, heatmaps of where attention went, and every form lead in one table — so follow-up goes to the accounts that are actually leaning in.
Views & last opened
Sample| Asset | Views | Last opened |
|---|---|---|
Halden Freight Pitch deck | 12 | 4 min ago |
Coastline Analytics Landing page | 31 | 1 hr ago |
Northbeam Clinics One pager | 7 | Yesterday |
Pinegrove Retail Infographic | 3 | 3 days ago |
Every asset gets its own share link, so views are counted per prospect.
Heatmaps
SampleForm leads
Export CSV| Lead | Company | Came from | Submitted |
|---|---|---|---|
Maya Chen VP Operations | Halden Freight | Landing page | Today, 9:41 am |
Daniel Okafor Head of Finance | Halden Freight | One pager | Today, 8:12 am |
Priya Raman RevOps Manager | Coastline Analytics | Landing page | Yesterday |
Sample data for illustration.
Built for the whole revenue team — top of funnel to renewal.
The same account intelligence powers a different job at each stage. Pick a seat to see how Edithly fits into the work they already do.
Prospecting
First touch
Meeting
Evaluation
Champion
Expansion
Earn the reply on the first touch.
- Research an account in the time it takes to paste a URL.
- Cold emails and call scripts that open with their problem, not your pitch.
- A one-pager link that gives busy buyers a reason to reply.
What they use
- Hook
- “Maya — Halden sells on reliability, so quick one…”
- Pain
- “How are carrier quotes getting built as spot volume picks up?”
- Bridge
- “Teams your size usually lose deals in that gap. Worth 15 minutes?”
Seven formats. Every one written for a single account.
Designed to the standards of people who build GTM assets for a living — on your brand, grounded in the scan, and ready to share the moment it's generated.
On-brand, account-specific, and one link away.
- Your logo, colors & fonts
- Unique share link
- Views & last opened
- Heatmaps & form leads
Pitch deck
A story arc matched to the prospect's context and pain points.
Infographic
Key benefits and data points, glanceable in email and LinkedIn.
One pager
An executive-ready overview built to be forwarded up the chain.
Elevator pitch
Your value in thirty seconds, in their language.
Landing page
A personalized page for the account, on your brand.
Cold call script
A talk track built around this account's likely pains.
Email content
Outreach copy that opens with their pain, not your pitch.
Try all seven
Try Pilot
From one account to the entire pipeline.
Run a single prospect to sanity-check an angle, or queue a whole list. Edithly slots into the tools your GTM engineers already run — a sequence step, an enrichment column, or a workflow webhook.
Sales workbook
248 prospects · imported from Apollo
| Prospect | Role | Material | Status | Views | |
|---|---|---|---|---|---|
Halden Freight Maya Chen | VP Operations | Pitch deck | Ready | 3 | |
Northbeam Clinics Arjun Mehta | COO | Landing page | Ready | 1 | |
Coastline Analytics Sofia Reyes | Head of RevOps | One pager | Generating | — | |
Pinegrove Retail Liam Walsh | Dir. E-commerce | Email content | Queued | — | |
Atlas Robotics Hana Sato | VP Sales | Infographic | Queued | — |
REST API
POST /v1/generate# Trigger from any sequence step or workflow curl -X POST https://api.edithly.com/v1/generate \ -H "X-API-Key: $EDITHLY_KEY" \ -d '{ "prospect_company": "Halden Freight", "prospect_name": "Maya Chen", "visual_type": "pitch_deck" }' # → drop shareUrl straight into the email { "shareUrl": "https://app.edithly.com/v/…" }
ApolloClayHubSpotZoho CRMApollo sequences
Add a webhook step; map prospect fields; paste the share link into the email.
Clay tables
An HTTP API enrichment column returns a personalized asset per row.
HubSpot workflows
Save the response to a contact property and use it as a merge tag.
Zoho CRM
A Deluge function stores the link on the lead the moment it's created.
Grounded. Governed. On-brand.
Personalization at scale only works if your team can trust what goes out under your name. Edithly is built so every asset is defensible.
Grounded, never invented
Suggested prospects come from web search with a source link. Unverifiable matches are filtered out automatically.
Confidence you can see
Briefs carry confidence notes and assets carry a confidence score, so reps know what's inferred before they send.
Humans stay in the loop
Every research brief is editable, and per-prospect notes steer the angle before anything is generated.
Brand governance built in
Logo, colors and fonts are extracted from your site once and applied to every asset, by every rep.
A workspace per product
Multi-product teams and agencies keep each offer's positioning, proof and brand fully separate.
Engagement you can act on
View counts, last-opened times, heatmaps and form leads tell you which accounts are circulating your collateral.
Start free. Scale when it works.
Pilot pricing is locked in for early teams. Prove the lift on your own pipeline before you commit.
Book a 30-minute walkthroughStarter
$0
Run the full pipeline on your own list.
- 50 credits
- All visual & content types
- Import / export CSV
- Edithly domain
- Apollo & Clay plugin
- Community support
Pro
For teamsLet's talk
For revenue teams running this in production.
- 200 credits
- All visual & content types
- Connect Apollo / Clay to import directly
- Apollo & Clay plugin
- Your company domain
- Chat & analytics
- Priority support
- Integration onboarding
Questions revenue teams ask first.
How is this different from mail-merge personalization?
Mail-merge swaps in a first name and a company. Edithly researches the account first — pain points, positioning, gaps, tone — and writes the collateral around that brief. The personalization is the argument, not the greeting.
Where does the research come from?
From the prospect's public web presence, starting with their website. Suggested prospects are grounded in web search with a source link, unverifiable matches are filtered out, and confidence notes show what's verified versus inferred.
Can reps review and edit what Edithly finds?
Yes. Every research brief is editable, and reps can add notes per prospect to steer the angle before any asset is generated.
Will the collateral match our brand?
When you create a playbook, Edithly extracts your logo, colors and fonts from your website and applies them to every asset. You can adjust them at any time.
Does it work with our existing stack?
Import CSVs or connect Apollo and Clay. Trigger generation from Apollo sequences, Clay tables, HubSpot workflows, Zoho CRM functions, or anything else via REST API — each call returns a share link you can drop into outreach.
We sell multiple products, or we're an agency. Does that work?
That's what workspaces are for. Create one per product, module, niche feature or client. Each has its own playbook, knowledge and brand, so messaging never bleeds from one offer into another.
What do I see after I send something?
Every asset has its own share link. You see how many times it's been viewed and when it was last opened, heatmaps of which sections held attention, and every form submission in a leads table.
Your next lead could be your next champion.
Start with 50 free credits and every collateral format. We'll work directly with your team to plug Edithly into the way you already sell.
Works with your GTM stack
ApolloClayHubSpotZoho CRMTry Pilot
Paste a prospect's website and get your first collateral in minutes.
- 50 free credits and every collateral format
- Prospect research built from their own website
- Direct line to the team building Edithly
50 free credits · No credit card required