The short answer
A sales banner is a short visual message placed where prospects already look: your email signature, your LinkedIn profile header, an event stand or a campaign page. Effective banners make one offer to one audience in about ten words or fewer, with a clear next step. Keep each one on brand, sized for its placement and current.
On this page
- 5 Sales Banner Types and the Job Each Does
- Sales Banner Sizes for Each Placement
- Sales Banner Copy Templates
- Design Rules for Banners That Get Read
- How to Tell If a Sales Banner Is Working
- Personalized Banners for Key Accounts
- Keeping Banners Current, and Going One Step Further
- Build an on-brand infographic for any account in three steps
- FAQ
Key takeaways
One banner, one job: Promote one offer, event or proof point. A banner carrying three messages communicates none of them.
Size for the placement: LinkedIn headers, email signatures and event stands crop differently. Design for the crop, not the canvas.
Ten words or fewer: People glance at banners. A headline, a proof point or date, and a next step. Nothing else.
Personalize the asset instead: For key accounts, a per-account visual behind a link does more than a banner with their logo pasted in.
5 Sales Banner Types and the Job Each Does
Every banner should do exactly one job. Decide which job before you open a design tool, because the job decides the copy, the size and how long the banner stays up.
| Banner type | Where it lives | Its one job | Refresh |
|---|---|---|---|
| Email signature banner | Under your name in every email | Promote one timely offer to people already talking to you | Monthly |
| LinkedIn profile header | Behind your profile photo | Say who you help and how, to anyone checking you out | Quarterly |
| LinkedIn company Page cover | Top of your company Page | Reinforce positioning or a current campaign | Per campaign |
| Event banner | Booth, stand or virtual lobby | Stop someone walking past in a few seconds | Per event |
| Campaign or webinar banner | Posts, emails, landing pages | Drive registrations or downloads | Per campaign |
The LinkedIn header works hardest for sellers. Prospects check your profile after an email or connection request. A header that says who you help and the outcome you deliver does quiet selling every time. Our LinkedIn lead generation guide covers the rest of the profile.
Sales Banner Sizes for Each Placement
Design for the exact placement, then check it on a phone. Crops differ between desktop and mobile, so keep logos and text away from the edges.
| Placement | Recommended size | Notes |
|---|---|---|
| LinkedIn profile background | 1584 x 396 pixels, JPG or PNG under 8MB | Per LinkedIn's Help Center |
| LinkedIn Page cover | 1512 x 256 pixels | Per LinkedIn's Pages image help at the time of writing |
| LinkedIn post image with a link | 1200 x 627 pixels | Per LinkedIn's Pages image help |
| Email signature banner | No standard; keep it within your signature width | Many teams stay around 600 pixels wide or less |
| Event stand or roll-up | Set by the venue or printer | Ask for the template, bleed and resolution |
Save at double size for sharp screens, then compress. Blurry banners look careless, and heavy files load slowly in email. The email banner generator guide covers email-specific specs and alt text.
Sales Banner Copy Templates
Write the copy before you design anything. If the message doesn't work as plain text, no layout will save it.
Email signature banner
[Audience] are [outcome] with [Product].
See how [Customer type] did it -> [short link]
LinkedIn profile header
Helping [who] [achieve outcome] without [common pain].
[Proof point: e.g. Used by 40 regional freight brokers]
Only use a proof number you can back up.
Event banner
[Problem your audience feels, in 5 words or fewer]?
[Product] [outcome]. Booth [number].
Webinar or campaign banner
[Outcome-led title]
[Date], [time and timezone]. [Speaker name, title].
Save your seat -> [URL]
Customer proof banner
How [customer type] [achieved result] in [timeframe].
Read the story -> [URL]
Design Rules for Banners That Get Read
- One message. A headline, one supporting line and one action. Nothing else.
- Readable on a phone. If you have to zoom to read it, the text is too small.
- Contrast first. Dark text on light backgrounds or the reverse. Low contrast disappears.
- On brand, every time. Your exact colors, fonts and logo. Inconsistent banners look like a different company.
- Leave room for the crop. On LinkedIn, the profile photo covers part of the header, and the covered area differs by device.
- A real end date. Remove event and campaign banners the day they expire. A banner for last month's webinar tells prospects nobody is minding the store.
How to Tell If a Sales Banner Is Working
Give every banner a link you can count. Without a trackable link, you're judging design by opinion. Add UTM parameters to each banner's URL so your analytics separate signature clicks from LinkedIn clicks from event QR scans.
| Banner type | What to measure | How |
|---|---|---|
| Email signature | Clicks per month, replies that mention it | A UTM link per campaign, a note in your CRM |
| LinkedIn profile header | Profile views to connection or reply rate | Compare a month before and after a change |
| Event banner | Booth conversations and scans | A short QR link unique to that event |
| Webinar or campaign | Registrations by source | UTM source per placement |
Change one thing at a time. Swap the headline for a month, keep everything else the same, and compare. Small samples are noisy, so look for big differences and treat small ones as a tie.
Ask in conversations. "What made you reply?" is a fair question on a first call. If nobody ever mentions the banner, that tells you something too.
Personalized Banners for Key Accounts
Pasting a prospect's logo into a banner is not personalization. It was novel years ago. Today buyers recognize it as a mail-merge trick, and embedding images in cold email carries real deliverability risk. Our guide to the personalized image for cold email covers the trade-offs in detail.
Personalize the asset behind the banner instead. For a target account, the banner or signature line stays simple, and the link leads to something built around their business: their situation, the problem you solve for them and proof from a similar customer. That's the pattern behind most of the strong ABM examples.
- For signature lines: "I put together a one-page view of [their initiative]: [link]."
- For event follow-up: a visual recap that references their stand, their launch or their talk.
- For key-account campaigns: one visual per account, not one banner with a swapped logo.
Keeping Banners Current, and Going One Step Further
Banners need an owner and a calendar. Put every live banner in one list with its placement, message, owner and end date. Review it monthly, and retire anything that has outlived its campaign. For the wider asset library, the sales collateral examples guide shows where banners sit next to one-pagers, decks and case studies.
Then spend the saved time on the accounts that matter. A generic banner gets attention; a visual about the buyer's own business earns a reply. Edithly builds an on-brand sales infographic for a specific account from their website and your product playbook, shared as a link with a view count, so the click your banner earns lands on something made for them.
How Edithly does it
Build an on-brand infographic for any account in three steps
Edithly doesn't design banners. It builds an on-brand Infographic for a specific prospect from their website and your playbook, shared as a link, so the message your banner promises can point to something made for that account.
- 1
Click the Infographic tile
On Home, pick Infographic. Your logo, brand colors and fonts are already in your playbook, read from your website when you added the product.
- 2
Enter the prospect's details
Add the company name and website, plus Notes on the angle you want, such as 'their new Midwest warehouse' or 'spot quote delays'.
- 3
Generate and copy the link
Click Generate infographic, switch styles if you like, then copy the share link into your email or LinkedIn message. You'll see its view count.
Website
Ready
- Their numbers
- The gap
- Your process
- Outcome
- Styles
- Copy link
- By hand
- 1 to 2 hours per account in a design tool
- With Edithly
- A couple of minutes per account
Frequently asked questions
What size should a LinkedIn banner be?
LinkedIn's Help Center recommends 1584 x 396 pixels for a personal profile background photo, as a JPG or PNG under 8MB. For a company Page, LinkedIn's Pages help lists a cover image of 1512 x 256 pixels at the time of writing. Keep text away from the area your profile photo covers, which differs on desktop and mobile.
What should an email signature banner include?
One message, a short line of text and a link. Good examples promote an upcoming webinar, a new customer story or a booking link. Keep it no wider than your signature block, small in file size, and give it alt text. Rotate it monthly so regular contacts don't learn to ignore it.
Do email signature banners hurt deliverability?
They can add risk in cold outreach. Images make an email heavier and more like marketing mail, and some clients, including classic Outlook, block external images by default. Many teams keep signature banners for replies and customer email, and send first-touch cold emails in plain text with a simple text signature.
How do you make a banner for a sales campaign?
Start with the single action you want: register, book, read. Write a headline of about ten words or fewer that names the audience or outcome, add one proof point or a date, and a clear button or URL. Build it in the exact size for each placement, check it on a phone, and set an end date.
Can Edithly make sales banners?
No. Edithly doesn't design banners. It builds on-brand visuals for a specific prospect, such as an Infographic, One Pager or Landing Page, from their website and your playbook. Each is shared as a link with a view count, which works well behind a banner or signature line that invites the prospect to take a look.