Short answer: Paste your website URL into Edithly, and its GTM engine generates a full range of sales documents — pitch decks, infographics, case studies, ROI calculators, one-pagers, and more — each personalized to a specific prospect and on your brand automatically. One click, not one hour per document.
The Real Cost of "One More Sales Doc"
Every stage of a deal seems to need a different document: a pitch deck for the first call, a one-pager to forward internally, a case study for the skeptical stakeholder, an ROI calculator for procurement. Building each one by hand — on-brand, and tailored to the specific prospect — is most of what slows outbound down. Edithly's GTM engine treats "make me a sales document" as a one-click action instead of a multi-hour side project.
Nine Document Types, One Source
From a single website URL and prospect list, Edithly can generate:
- Pitch Deck — a full personalized deck for a specific prospect
- Infographic — a glanceable value-prop visual for a first-touch email
- Sales Pitch — a script-style pitch for a live call
- One Pager — a compressed brief for internal forwarding
- Case Study — proof-point-driven, framed around the prospect's situation
- ROI Calculator — a numbers-first case for procurement or finance stakeholders
- Use Cases — a breakdown of how your product applies to their specific setup
- Action Plan — a next-steps document for after a discovery call
- Video — a generated video asset for the same prospect
Pick the type per prospect row, or let Edithly recommend one.
How It Works
- Share your website URL. Edithly crawls it and drafts your pitch, positioning pillars, value props, and proof points automatically.
- Your brand comes with it. Logo, colors, and font are lifted straight from your site.
- Import your prospect list. CSV upload, or connect Apollo or Clay directly.
- Pick a document type and hit play. Get an on-brand, prospect-specific document in seconds — for one row, or your whole list at once.
Go Deeper on a Specific Format
- Get a pitch deck from a URL
- Get a sales infographic from a URL
- Build a reusable sales kit from a URL
- How prospect-tailored personalization actually works
Join the Pilot
Edithly's GTM engine is in pilot with early GTM teams. Join at edithly.com/gtm — 50 free credits, every document type, no credit card required.

