Short answer: Edithly's GTM engine reads your website URL, picks up your brand automatically, and generates a pitch deck tailored to a specific prospect — not a generic template with their logo swapped in.
The Problem With "Personalized" Pitch Decks
Most sales teams have one pitch deck. Reps swap the prospect's logo onto the title slide and call it personalized. The actual content — the pain points addressed, the proof points shown, the framing of value — stays identical whether the prospect is a Fortune 500 company or a five-person startup.
Edithly's GTM engine works differently: it builds the deck around what the specific prospect's business actually looks like and what your product can genuinely solve for them, cross-referenced against your real capabilities — not a first-name mail merge.
How It Works
- Share your website URL. Edithly crawls it and drafts your pitch, positioning pillars, value props, and proof points automatically — no design brief, no onboarding call.
- Your branding comes with it. Logo, primary/secondary/accent colors, and brand font are lifted straight from your site and applied to every deck automatically.
- Import your prospect list. Upload a CSV, or connect Apollo or Clay directly so prospects flow in without manual work.
- Hit play. Choose "Pitch Deck" as the visual type for a prospect row, add a note if you want a specific angle, and Edithly generates an on-brand, prospect-specific deck in seconds.
What You Actually Get
Every generated deck ships with a shareable link and an "Open deck" view tied to the exact company, contact, and role it was built for — plus tracked opens and views, so you know when a prospect actually looked at it.
Built for Teams Already Running Outbound
Edithly's GTM engine plugs into the tools your GTM engineer already uses — Apollo, Clay, Zoho CRM, HubSpot, or a webhook for anything else. It's the same one-click model as the enrichments and sequences you already run, so a pitch deck becomes one more automated step instead of a manual side project.
Join the Pilot
Edithly's GTM engine is currently in pilot with early GTM teams. Starter access is free — 50 credits, every visual type, no credit card required. Join the pilot at edithly.com/gtm and turn your website URL into your first prospect-tailored pitch deck.
Want the full range of formats, not just decks? See how to create instant sales documents from the same URL.
