Sales & Business2 min read

How to Build a Sales Kit From Just a URL

A sales kit in Edithly is a saved package — pitch, brand, and proof points — built once from a URL and reused across every prospect you target with it.

EEdithly Team
How to Build a Sales Kit From Just a URL

Short answer: A sales kit in Edithly is a saved package — pitch, brand, and proof points — built once from a URL and reused across every prospect you target with it. Agencies and multi-product teams create one kit per client or product line instead of rebuilding collateral from scratch each time.

Why "One Deck" Doesn't Work for Agencies

Agencies and multi-product companies don't sell one thing to one audience. A single pitch template breaks down fast when you're pitching five different clients' offerings, or three different product lines, to completely different buyer types. Edithly's Sales Kit Library is built around that reality.

How a Sales Kit Gets Built

  1. Share the URL for a specific client or product. Edithly crawls it and drafts the pitch, positioning pillars, value props, and proof points for that specific offering.
  2. Brand picked up automatically. Each kit carries its own logo, colors, and font — pulled straight from that client's or product's own site.
  3. A dedicated prospect workbook underneath. Each sales kit gets its own live workbook — a row per prospect, with company, contact, role, location, visual type, and notes.
  4. Reuse the kit across every prospect targeted with it. One kit, many personalized outputs — press play per row to generate the right visual for each specific prospect.

Built for Multiple Clients or Product Lines at Once

Edithly's kit library holds a separate sales kit per client or per product — each with its own pitch, brand, and proof points — so agencies aren't stretching one generic deck across incompatible offerings, and multi-product teams aren't manually rebuilding collateral every time they pitch a different line.

Join the Pilot

Building sales kits is included in the free pilot tier: 50 credits, every visual type, no credit card required. Start your first sales kit at edithly.com/gtm.

Want to see every document type a kit can generate? See how to create instant sales documents.

Frequently Asked Questions

What exactly is a 'sales kit' in Edithly?

A saved package built from a specific URL — pitch, brand, and proof points — that you reuse across every prospect you target with it, plus a dedicated prospect workbook underneath.

Can I have more than one sales kit?

Yes. Create a separate kit per client or per product line, each with its own branding and positioning.

Is this built for agencies specifically?

It's especially useful for agencies and multi-product teams pitching different offerings to different audiences, but it works for any team selling more than one thing.

Do I need to rebuild the kit for every new prospect?

No. Build the kit once from the relevant URL, then generate a personalized visual per prospect from that same kit.

How do I get started?

Join the free pilot at edithly.com/gtm — 50 credits, no credit card required.

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