The short answer
A sales microsite is a small, dedicated website built for one large deal or strategic account, with a home page summarizing the proposal and separate sections for each stakeholder, such as finance, IT, operations and the executive sponsor. It's worth building for complex, high-value deals with several decision-makers, and only if someone keeps it updated.
On this page
Key takeaways
Reserve it for big deals: Microsites pay off when several stakeholders decide and the deal size justifies days of work.
One section per role: Finance wants cost and risk, IT wants security, users want workflow. Give each role its own page.
Home page is the summary: Someone who reads only the first screen should know the problem, the proposal and the next step.
Stale is worse than none: Update after every meeting. A microsite showing last month's plan tells the buyer the deal is drifting.
When a Deal Deserves a Sales Microsite
Build one when coordination, not persuasion, is the bottleneck. A microsite costs days of work and ongoing upkeep. It earns that back only when many people need different answers about the same deal.
| Signal | Microsite? | Lighter alternative |
|---|---|---|
| Five or more stakeholders across functions | Yes | Not needed |
| A large deal with a formal evaluation | Yes | A digital sales room |
| A champion who has to sell internally | Yes | A forwardable one-pager |
| Two decision-makers, simple scope | No | A short recap email and a proposal |
| First outreach to a target account | No | A single personalized landing page |
| Many deals a month at modest size | No | A shared template or a digital sales room |
Microsites and rooms overlap. A digital sales room gives you a ready-made workspace with plans and documents. A microsite gives you full control of structure and design. Pick the microsite when the story and presentation matter as much as the logistics.
Sales Microsite Structure
Keep it to a handful of pages a busy executive can navigate in seconds. Every page should answer one question for one kind of reader.
[Account] x [Your company]: [Project name]
/ Home Their goals, our proposal in 5 lines, next step
/ The plan Mutual plan: steps, owners on both sides, dates
/ For finance Business case, pricing options, payback
/ For IT and security Architecture, integrations, security answers
/ For the team Day-to-day workflow, training, support
/ Proof One or two customer stories that look like them
/ Contacts Who's who on both sides, and how to reach them
/ What's changed Dated notes after each meeting
The "What's changed" page is underrated. Stakeholders who join late can catch up in a minute, and your champion can see momentum at a glance.
Stakeholder Sections That Answer Each Role
Each section is a short answer to one person's real question. Write it the way you'd brief that person in a two-minute hallway conversation. Our B2B sales pitch guide covers what each role on a buying committee tends to care about.
| Role | Their real question | What their section holds |
|---|---|---|
| Executive sponsor | Does this move a goal I'm accountable for? | The outcome, the timeline, the risk if they wait |
| Finance | What does it cost and when does it pay back? | Pricing options, a value model, payment terms |
| IT and security | Will this create work or risk for us? | Integrations, data handling, security documentation |
| Operations or end users | Will this make my week easier or harder? | Workflow before and after, training, support |
| Procurement and legal | Is this a standard, safe agreement? | Terms summary, vendor documents, contacts |
Name the people when you can. "For Priya Nair, IT" makes the section feel written for her, and it shows the champion you understand the buying group.
Writing the Home Page
The home page is the whole deal on one screen. Many stakeholders will read nothing else, so it has to stand alone.
[PROJECT NAME]: [Outcome] for [Account] by [date]
What you told us
[Two lines: their goal and the problem in their words]
What we propose
[Three lines: approach, scope, investment range]
Where we are
[Current step in the plan, and what's next, with a date]
Your next step
[One action for the reader, e.g. "Review the business case
before Thursday's call"]
Write the "Where we are" line after every meeting. It's the fastest way to show the deal is moving and to make it obvious when it isn't.
Launching the Microsite With Your Champion
Your champion should see it before anyone else does. A microsite that surprises your champion in front of their CFO costs you trust. Walk them through it privately first, fix what they flag, then agree together who gets the link and when.
- Ask what's missing. "If your CFO opened this cold, what would she ask first?" The answer is usually a section you haven't written.
- Let them edit the plan. Dates and owners on their side should come from them, not from you.
- Give them the forward. Write the two-line note they'll send internally, so they don't have to.
Hi [Champion],
Before I share this more widely, could you take a look?
It's one place for the [project name] plan, the business
case for [Finance contact] and the security answers for
[IT contact]: [link]
Anything wrong or missing? Once you're happy, here's a note
you could forward:
"Everything on [project name] is here, with a section for
each team: [link]. The plan has owners and dates, so please
check your part before [date]."
[You]
Then use it in every meeting. Open the plan at the start of each call. A microsite the seller ignores teaches the buyer to ignore it too.
Keeping the Microsite Current
A stale microsite does more damage than none. If the plan still shows last month's dates, the buyer reads it as a deal nobody is managing. Treat upkeep as part of the deal, not admin.
- One owner. Usually the AE. Others can suggest; one person publishes.
- Update after every meeting. Home page, plan and a dated "What's changed" note, the same day.
- Retire, don't pile up. Remove superseded drafts and old pricing so nobody quotes the wrong version.
- Review before milestones. Walk the whole site before the business case review and before procurement.
- Close the loop. After signature, convert the plan into the onboarding plan so the site keeps its value.
Tie it to your account plan. The microsite is the buyer-facing view of your account plan template: same goals, same stakeholders, same dates.
Microsite, Room or Single Page
Choose by the stage and the size of the deal. A single page opens the conversation; a room or microsite runs a complex evaluation. Many teams use both in sequence, with the first page becoming the home page later.
For strategic target accounts, plan the assets together. The one-to-one ABM playbook shows how pages, microsites and outreach fit into a full account plan.
Edithly builds the single page. It creates an on-brand landing page for one account from the prospect's website and your product playbook, shared as a link with a view count. It isn't a multi-page microsite, so use it to open the deal or as the front door your fuller site builds on.
How Edithly does it
Build a single-page site for a key account in three steps
Edithly builds a Landing Page for one account from their website and your playbook, shared as a link with a view count. It's a single page, not a multi-page microsite, so use it as the front door, or as the lighter option when a deal doesn't need a full site.
- 1
Click the Landing Page tile
On Home, pick Landing Page. Your pitch, proof points and brand are already in your playbook, read from your website when you added the product.
- 2
Enter the account and deal context
Add the company name and website. In Notes, add what you know about the deal, such as 'CFO sponsor, cost program, IT wants SSO'.
- 3
Generate and copy the link
Click Generate landing page, open it to review, then copy the share link for your champion or your deal recap. The view count shows visits.
Website
Ready
- Built for Acme
- Their priorities
- How you help
- Proof
- Call to action
- Copy link
- By hand
- 2 to 3 hours for a single account page built by hand
- With Edithly
- A few minutes for the account page
Frequently asked questions
What is the difference between a microsite and a landing page?
A landing page is a single page with one job, such as earning a first meeting. A sales microsite is a small multi-page site for one deal, with a home page plus sections for each stakeholder, the plan, the business case and supporting documents. Landing pages open deals; microsites help run complex ones.
What should a deal microsite include?
A home page with the buyer's goals, your proposal summary and the next step; one section per stakeholder role; a mutual plan with owners and dates; the business case; proof from similar customers; security and legal material; and a contacts page. Keep each section short and written for its reader.
How long does it take to build a sales microsite?
It depends on the tool and how much you reuse. Expect a few days of research, writing and building for the first version of a deal microsite, plus time after every meeting to keep it current. Reusing a fixed structure and a library of approved stakeholder sections cuts that substantially for later deals.
How do you keep a sales microsite up to date?
Give it one owner, usually the AE. Update the plan and home page after every meeting, add a dated 'what changed' note, and remove anything superseded. Review the whole site before major milestones such as a business case review or procurement. If the deal changes direction, change the home page first.
Can Edithly build a sales microsite?
Not a multi-page microsite. Edithly builds a single Landing Page for one account from their website and your playbook, shared as a link with a view count. Use it as the front door for a deal, or on its own when a deal doesn't need a full site. For multi-page workspaces, a digital sales room tool fits better.