AI for Sales Engagement: Turn Product Docs Into Compelling Sales Presentations

The problem with modern sales: Prospects receive dozens of PDF attachments every week. Most are never opened. The ones that are opened are skimmed in 30 seconds. Your carefully crafted 20-page proposal gets 4 sentences read and then filed.

Edithly doesn't make longer documents. It makes documents easier to consume — by converting them into visual formats that communicate instantly.

From Static Document to Live Visual in 2 Minutes

The typical sales collateral lifecycle:

1. Product team writes a 15-page product spec
2. Marketing condenses it into a 3-page one-pager (3 days of back-and-forth)
3. Sales team uses the one-pager in every deal regardless of fit
4. Prospect receives a generic document that doesn't address their specific context

With Edithly:

1. Product team's 15-page spec uploaded to Edithly
2. Sales rep generates a tailored visual for each prospect's use case — in 60 seconds
3. Prospect receives a contextually relevant, visual summary with a share link
4. No generic PDF, no back-and-forth with marketing

Sales Asset Types Edithly Generates

Presentations (from product docs or proposals)

Structured, slide-by-slide presentations generated from any source document. Customise for each prospect. Share via link. Track when they view it.

Infographics (product overviews and one-pagers)

Visual summaries of complex product capabilities. Key features, use cases, and proof points — in a single, scannable visual. Far more effective than a wall-of-text product brochure.

Comparison Charts

Upload your product documentation and competitor materials. Generate a structured comparison showing feature-by-feature differences, pricing positioning, and differentiation. Share the comparison with prospects who are evaluating alternatives.

Case Study Briefs

Upload customer case studies. Generate a structured visual brief — challenge, solution, results — in a format prospects actually read. Share as a follow-up to a discovery call.

Follow-Up Email That Stands Out

Traditional follow-up email:

"Hi [Name], great to speak today. Attached please find our product brochure and a case study relevant to your use case."

Edithly-powered follow-up email:

"Hi [Name], great to speak today. Here's a visual summary I put together specifically for your use case: [edithly.com/share/xyz]. And here's a case study from a similar company in your sector: [edithly.com/share/abc]. Both are interactive — no download required."

The second email gets clicked. The first gets filed.

Personalisation at Scale

The traditional objection to personalised sales materials: "It takes too long to customise for every prospect." With Edithly, the customisation takes 90 seconds:

1. Identify the prospect's primary use case from their RFP or discovery call notes
2. Upload your product documentation to Edithly
3. Chat: "What features are most relevant for [use case]?"
4. Generate a tailored presentation or infographic from the relevant sections
5. Share the unique link in the follow-up email

Each prospect gets a personalised visual. Total time per prospect: 3 minutes.

Building a Sales Content Repository

Maintain a shared Edithly repository for the entire sales team:

• Product documentation — always current, always accessible
• Case studies — organised by industry, use case, company size
• Competitive intelligence — competitor comparisons, objection handling
• Proposal templates — winning proposal structures for each segment

Every rep accesses the same repository. New reps onboard to deal-relevant materials without digging through shared drives. Senior reps share institutional knowledge that persists beyond their tenure.

Measuring Engagement

Edithly's share link tracking (Pro plan) shows:

• When a prospect viewed your visual
• How many times they returned to it
• Which sections they spent the most time on

This is the sales engagement data that matters — not whether they opened your email, but whether they actually engaged with your content.

Use Cases by Sales Stage

Start Closing More Deals

Upload your product documentation and generate your first sales visual — free, no credit card required.