The short answer
The best Lusha alternative depends on your region and workflow. For European data, look at Cognism, which markets phone-verified mobiles, or Kaspr. For a full platform with intent and workflows, ZoomInfo. For data plus sequences with a free plan, Apollo. For lookups by name or verified emails, RocketReach or UpLead. Test each on 50 contacts in your own market before you buy.
On this page
Key takeaways
Region decides coverage: Every provider is stronger in some countries than others. Shortlist by where your buyers are, not by database size.
Match the workflow: LinkedIn lookups, CRM enrichment and bulk list building suit different tools. Pick for how your reps actually prospect.
Test with a truth set: Look up 50 contacts you know are correct in each tool. Your own hit rate beats any accuracy claim.
Then make the list count: Contact data gets you to the inbox or phone. Research on each account gets you the reply.
Lusha vs Edithly at a glance
| Lusha | Edithly | |
|---|---|---|
| Best for | Reps and small teams that want contact data with self-serve plans | Turning a contact list into researched outreach and collateral |
| Core job | B2B contact and company data, with buying signals | Account research, outreach copy and sales collateral |
| Contact data | Emails and direct dials, revealed with credits | None; it suggests companies, not contacts |
| Research per account | Buying signals and AI recommendations, per its website | Reads each prospect's website and public signals, with sources |
| Sending | Email sequences through Lusha Engage, from Gmail or Outlook | Does not send; you copy into your inbox or sequencer |
| Pricing model | Free plan with 40 credits a month; paid plans published on its site | Free Starter plan with 50 credits; paid plans for more |
| Works with | Salesforce, HubSpot, Pipedrive, Outreach, Salesloft, Clay and more | CSV import, plus an API for Apollo, Clay, HubSpot and Zoho |
Based on each vendor's website, October 2026.
What Lusha Does Well
Lusha is a contact data tool that is quick to start with and easy for individual reps to use. It describes itself as "the B2B data and intelligence layer for GTM teams and AI agents", citing 515M+ contacts and 29M+ companies.
- Lookups where reps work. A Chrome extension reveals contacts on LinkedIn and company websites, so reps don't have to leave the page.
- Self-serve pricing. Plans are published on its pricing page, including a free plan with 40 credits a month at the time of writing.
- Buying signals. Job changes, funding and hiring surges help reps time outreach.
- Built-in email sequences. Lusha Engage lets you build and send email sequences from Gmail or Outlook, at no extra charge.
- Broad integrations. Salesforce, HubSpot, Pipedrive, Zoho, Outreach, Salesloft and Clay, among others.
It is a strong default for individual reps. For a seller who wants an email or number in two clicks without a procurement process, Lusha is hard to fault.
Why Teams Look for a Lusha Alternative
Teams usually start comparing for one of these reasons, and the first one matters most.
- Coverage in their region. Data density varies by country, so a tool that works well in one territory can be thin in another. Teams selling into specific countries need to test their own.
- Phone-heavy prospecting. Lusha charges more credits for a phone reveal than an email reveal. Phone-first teams may compare providers that focus on mobiles.
- Team scale. Larger teams may want deeper platform features, such as intent data, workflows or CRM enrichment at scale.
- Several sources at once. Some teams prefer tools that query multiple providers to fill gaps.
Start with your map. Plot where your best customers are. That list decides your shortlist more than any feature grid.
Lusha Alternatives by Region
The European specialists say so on their own sites, and the large general databases are where most teams start for North America. Use this as a starting shortlist, then test on your own contacts. Details are from each vendor's website at the time of writing (October 2026).
| Where your buyers are | Shortlist | Why |
|---|---|---|
| Mostly UK and Europe | Cognism, Kaspr | Both lead with European data on their own sites; Cognism markets phone-verified mobiles |
| Mostly North America | ZoomInfo, Apollo, UpLead | Large general databases (500M+, 240M and 200M+ contacts by their own counts); test them on your US titles |
| Global, mixed | Apollo, RocketReach | Broad databases with self-serve plans; RocketReach cites 700M+ professionals |
| Niche markets with thin coverage | Clay or FullEnrich | Query several providers in sequence to fill gaps |
Region claims are a starting point. Every vendor covers multiple regions. What matters is your hit rate on your titles in your countries, which only a test reveals.
Lusha Alternatives by Use Case
Region narrows the list. Workflow picks the winner. Here is how the seven alternatives map to the way reps actually prospect.
Cognism: phone-first prospecting in Europe
Cognism positions itself as "Europe's most trusted B2B data". It says it calls numbers to confirm the right person answers, and markets these as phone-verified mobiles. It screens data against major Do Not Call and TPS lists. Pricing is quoted through sales.
Kaspr: LinkedIn lookups for European reps
Kaspr is the closest like-for-like swap for a Lusha user selling into Europe. It works the same way, through a LinkedIn Chrome extension that also runs in Sales Navigator, but leads with "accurate European contact data" and says it is part of Cognism. Its free plan includes 15 email credits a month at the time of writing, and it describes itself as GDPR and CCPA aligned.
ZoomInfo: a full platform for larger teams
ZoomInfo calls itself "the AI platform for go-to-market teams". It adds intent, website visitors, workflows and AI research on top of a database it sizes at 500M+ contacts. Paid plans are quoted by sales, with a free ZoomInfo Lite plan to start.
Apollo: data plus sequences on a budget
Apollo suits reps who want lookups and sending in one place. It sizes its database at 240M contacts, and sequences, a dialer and a Chrome extension come with it. There is a free plan, and Basic is $49 per seat a month billed annually at the time of writing. A phone number costs eight credits against one for an email.
RocketReach: finding a specific person
RocketReach is built around finding one named person, across what it says are 700M+ professionals. Its entry plan is email-only and phone numbers sit on higher tiers, so check which tier your workflow needs. It suits sellers who work from a named target list rather than broad searches.
UpLead: verified emails for list building
UpLead focuses on list building, with verification at the moment you search. It promises 95% data accuracy, backed by a guarantee and credit refunds for bounces, per its homepage. Essentials is $99 a month at the time of writing, which fits steady list building better than occasional lookups.
Clay or FullEnrich: several providers at once
When no single tool covers your market, waterfall enrichment helps. Clay queries a marketplace of 150+ data providers one after another, and FullEnrich runs a similar waterfall across 20+ vendors, charging only when it finds verified data. Both have free tiers for testing.
How to Choose a Lusha Alternative
One week of testing beats a month of demos. Here is the routine. Our lead list guide covers which columns to collect.
- Build a truth set. Pull 50 contacts you know are correct from current deals, spread across your main regions.
- Run the same lookups. Count correct emails, correct phones and current titles per tool, per region.
- Send and dial a sample. Measure hard bounces on 100 new emails and right-person connects on 50 numbers.
- Price your real usage. Multiply your monthly contacts by credits per email and per phone, then add seats.
- Check the workflow. Make sure reps can look up contacts where they already work, such as LinkedIn or the CRM.
Use your own results. Accuracy claims on pricing pages are measured on someone else's market. Our guide to verified B2B leads explains what "verified" covers and what it doesn't.
Where Edithly Fits, and When It Doesn't
Edithly is not a Lusha alternative for contact data. It does not provide emails, phone numbers or contact records. Keep Lusha, or pick one of the providers above, for that.
It fits after the export. Import your CSV in History, match the headers and press play on a row. Edithly reads that prospect's website and writes the email sequence, LinkedIn note and call script, or builds a one-pager or pitch deck on your brand. The prospect research that used to take 20 minutes per account happens as it generates.
It also helps choose which accounts to look up. Suggested Prospects returns real companies that match your ICP, with why each fits and a source, so you spend credits only on accounts worth working. See how Edithly for go-to-market teams works with your data tool, or read about leads with contact info for what to do once you have them.
How Edithly does it
Turn your exported contact list into researched outreach in three steps
Import the CSV you export from Lusha or any data tool, and Edithly researches each account and writes the outreach or builds collateral for it.
- 1
Import your CSV in History
In History, click Import CSV and upload the list you exported from your data tool or CRM.
- 2
Match headers and import rows
Match the CSV headers to Edithly's fields, such as company name and website, then click Import rows.
- 3
Press play on each row
Press play on a row to build its one-pager, deck or landing page. To automate it, call the API from Clay, Apollo, HubSpot or Zoho.
Import CSV
Ready
- Prospect co.
- Website URL
- Contact name
- Materials
- Generate
- By hand
- 20 to 30 minutes of research and writing per account
- With Edithly
- A few minutes per account, research included
Frequently asked questions
What is the best alternative to Lusha?
It depends on your region and workflow. Cognism and Kaspr are common picks for European prospecting. ZoomInfo suits larger teams that want a full platform. Apollo suits small teams that want data and sequences together with a free plan. RocketReach and UpLead are useful for lookups by name and verified emails.
Is Lusha good for European data?
Lusha cites GDPR certification by ePrivacyseal and sells globally, so it is used in Europe. Coverage still varies by country, seniority and industry. If most of your buyers are in Europe, test Lusha against a Europe-focused provider such as Cognism or Kaspr on contacts you already know.
Is there a free alternative to Lusha?
Several tools offer free plans with limited monthly credits, including Apollo, Kaspr, Hunter and Prospeo, and Lusha itself has a free plan with 40 credits a month at the time of writing. Free tiers are enough to test coverage in your market, not to run outbound at volume.
How do Lusha credits work?
Lusha says a verified email reveal costs one credit and a phone number reveal costs five, at the time of writing. On monthly plans, unused credits roll over up to twice the monthly limit, while annual plans get all credits up front. Check the pricing page, since credit rules change.
Can Edithly replace Lusha?
No. Edithly does not provide emails, phone numbers or contact records. It works after you have the list: import a CSV from Lusha or any data tool, and Edithly researches each account and writes emails, call scripts and LinkedIn notes, or builds a one-pager or pitch deck on your brand.