The short answer
The best HeyReach alternative for an agency depends on what you need most. Expandi and La Growth Machine offer agency-friendly LinkedIn sequences, Dripify covers team campaigns, and lemlist adds email to LinkedIn steps. For lower-risk or higher-quality copy per client, a research tool like Edithly writes researched notes and emails that your team sends.
On this page
- HeyReach vs Edithly at a glance
- What HeyReach Does Well
- Why Agencies Look for a HeyReach Alternative
- 6 HeyReach Alternatives for Agencies
- The Agency Copy Problem: Volume Without Sameness
- How to Choose a HeyReach Alternative
- Where Edithly Fits, and When It Doesn't
- Write researched outreach for every client's prospects in four steps
- FAQ
Key takeaways
Agencies multiply the risk: Every client profile you automate is a profile that can be restricted. Agree the approach and the risk with each client in writing.
Volume exposes weak copy: Running many senders makes a generic template visible fast. Each client needs its own positioning and each account its own reason.
Separate sending from writing: Your sending tool handles accounts and inboxes. Research and copy are a different job, and often the one clients judge you on.
Report on meetings, not invites: Clients renew on booked meetings. Track positive replies and meetings per client, not connection volume.
HeyReach vs Edithly at a glance
| HeyReach | Edithly | |
|---|---|---|
| Best for | Agencies and teams running LinkedIn outreach from many accounts | Agencies that need researched copy per client and per account |
| Core job | Automating LinkedIn outreach across multiple senders | Researching each account and writing outreach and collateral |
| Research per account | Personalization from the lists and variables you bring | Reads the prospect's website and public signals, with sources |
| What you get | Campaigns across senders, a unified inbox, sentiment tags and white-label options | LinkedIn note, email angles, follow-ups, call script, decks and one-pagers |
| Sending | Sends invites and messages from each connected LinkedIn account | Does not send; your team pastes into LinkedIn, inboxes or a sequencer |
| Pricing model | Per sender from $79 a month, or agency bundles from $999 a month for 25 senders, at the time of writing; 14-day trial | Free Starter plan with 50 credits; Pro plan for teams |
| Works with | HubSpot, Clay, Instantly, Smartlead, Zapier, Make, n8n, API and webhooks | CSV import, plus an API for Apollo, Clay, HubSpot and Zoho |
Based on each vendor's website, October 2026.
What HeyReach Does Well
HeyReach is built around one agency problem: running LinkedIn outreach from many profiles without managing each one separately. Its site promises "unlimited senders, one fixed cost" for agencies, sales teams and GTM experts who want to automate LinkedIn outreach.
- Many senders, one campaign. Connect many LinkedIn accounts and rotate sending across them in a single campaign, with steps for invites, messages, voice notes and profile views.
- One inbox for every profile. A unified inbox collects replies from every sender, with sentiment tagging, and teammates can reply on each other's behalf.
- Agency tooling. Workspaces, free seats for teammates and clients, and white label on its Agency and Unlimited plans.
- Integrations. HubSpot sync, Clay, Make, Zapier, n8n, an API and webhooks. Email runs through integrations with Instantly, Smartlead and EmailBison rather than its own sending.
It is built for scale across accounts. If your service is LinkedIn volume for many clients, HeyReach is designed around exactly that workflow.
Why Agencies Look for a HeyReach Alternative
Agencies usually start looking for one of four reasons. Each one points to a different fix.
- Client account risk. LinkedIn's User Agreement says members will not use "bots or other unauthorized automated methods" to add contacts or send messages, and its help center says members who use automation tools "risk having their accounts restricted or shut down." When you automate a client's profile, the restriction risk is theirs. Our guide to whether LinkedIn automation is safe explains how restrictions tend to happen.
- Pricing that fits the client mix. Per-sender pricing works for some agencies and not for others, depending on how many profiles each client brings.
- Email in the same workflow. Some agencies want LinkedIn and email in one sequence rather than two tools.
- Copy that reads the same everywhere. At volume, templates show. Prospects notice when outreach sounds like every other agency's, and so do clients.
The last reason is the one tools don't fix. A better sender delivers a generic note faster. Only research and per-client positioning fix the note itself.
6 HeyReach Alternatives for Agencies
Here are the options agencies most often compare with HeyReach, plus the hand-sent route. Details come from each vendor's website at the time of writing (October 2026).
| Tool | Approach | Agency fit | Best for |
|---|---|---|---|
| Expandi | Cloud LinkedIn automation with email steps | Agency plan with white label, by quote | Advanced, conditional LinkedIn sequences |
| La Growth Machine | Multichannel sequences | Agency plan, six identities minimum | LinkedIn plus email for each client |
| Dripify | Cloud LinkedIn automation | Team management; Enterprise by quote | Simple team campaigns |
| lemlist | Email-first sequences with LinkedIn steps | Per user, with 5 senders per user on Multichannel | Agencies whose service is mostly email |
| Waalaxy | LinkedIn and email prospecting | Per-user plans with team prospecting | Smaller agencies and freelancers |
| Edithly, sent by hand | Research and writing; your team sends | Per-client playbooks | Agencies selling quality over volume |
Expandi
Expandi runs cloud-based LinkedIn sequences with if/then logic and email follow-ups through your own provider. It has a multi-account dashboard, roles and permissions, and an Agency plan for 10+ seats or white label, priced through sales. It suits agencies that want advanced sequence logic per client.
La Growth Machine
La Growth Machine runs one sequence across LinkedIn, email, X and calls, with a shared inbox and AI-written and voice messages. It prices per "identity" (each sender), and its Agency plan is sold through sales with a six-identity minimum. It suits agencies that sell multichannel programs rather than LinkedIn alone.
Dripify
Dripify keeps LinkedIn automation simple: drag-and-drop sequences, email steps on paid plans and team management, priced per user, with each seat connecting one LinkedIn account. It suits smaller agencies with a few client profiles that want a quick setup.
lemlist
lemlist is email-first, with LinkedIn steps on its Multichannel plan, which includes five senders per user at the time of writing. It suits agencies whose service is mostly cold email, with LinkedIn as a supporting channel.
Waalaxy
Waalaxy offers prebuilt LinkedIn sequences with email follow-ups, an email finder and team prospecting that avoids double-contacting. Plans are per user with a free trial. It suits freelancers and small agencies starting a LinkedIn service.
Edithly, sent by hand
The research and writing layer, per client. Add each client's product once and Edithly learns their pitch, proof and positioning from their website. Then it researches each prospect and writes the LinkedIn note and emails, which your team reviews and sends.
The Agency Copy Problem: Volume Without Sameness
The fastest way to lose a retainer is outreach that could have come from any agency for any client. The fix is to separate what stays fixed per client from what changes per account. Our guide to personalized outreach at scale covers the system in depth.
| Layer | Fixed or changing | What goes in it | Who owns it |
|---|---|---|---|
| Client positioning | Fixed per client | Pitch, ICP, proof points, tone | Account lead, signed off by the client |
| Segment angle | Fixed per segment | The problem this segment feels most | Strategist |
| Account reason | Changes per prospect | One true, recent fact about the account | Researcher or research tool |
| Ask | Fixed per campaign | One low-commitment next step | Account lead |
Here is what the layers look like in one note:
Hi [First name], saw [Company] is [account reason: hiring four field technicians in Ohio].
[Client] helps [segment: multi-site service firms] with [segment problem: scheduling across crews].
Worth connecting?
Review a sample of every batch. Read ten notes per client before anything goes out. If two of them could be swapped between accounts, the account reason is too thin. For more on agency prospecting, see our lead generation for agencies guide.
How to Choose a HeyReach Alternative
Score each shortlisted tool against your service model, not the feature list.
- What do clients pay for? Volume of touches, meetings booked or pipeline. Pick the tool that serves the metric you report.
- Will clients accept automation risk? Put the answer in writing. If not, plan for hand-sent LinkedIn and automated email.
- How many profiles per client? Compare total cost at your real mix of clients and senders, not the entry plan.
- Do you need white label? If clients log in, check reporting and branding options on each vendor's site.
- Where does the copy come from? Decide who researches each account and how you review it before launch.
Pilot with one client. Run the new setup for one client for a month and compare meetings booked against the old one. For LinkedIn-specific copy ideas, see our LinkedIn connection request message examples.
Where Edithly Fits, and When It Doesn't
Edithly is not a HeyReach replacement. It does not send LinkedIn messages, connect LinkedIn accounts, rotate senders or run campaigns. If your service depends on automated volume, keep a sending tool.
It fits the copy and research side of agency work. Set up each client as a product and Edithly learns their positioning from their website. For each prospect, it writes a LinkedIn connection note, email angles with follow-ups and a call script, with the facts it used and their sources. It can also build a one-pager or pitch deck for the prospect on the client's brand.
Your team stays in control of sending. Copy the notes into LinkedIn by hand or into your sequencer. See how the LinkedIn message generator writes for one account.
How Edithly does it
Write researched outreach for every client's prospects in four steps
Edithly learns each client's product from their website, then researches each prospect and writes a LinkedIn note, emails and follow-ups for your team to send.
- 1
Add the client's product
Click Add product and enter the client's product name and website. Edithly fills a playbook with their pitch, proof points and positioning.
- 2
Click the Email Outreach tile
From that product's Home, pick Email Outreach so every message uses this client's positioning and proof.
- 3
Enter the prospect's details
Add the prospect's company name and website, and optionally the contact's name, LinkedIn URL, an angle and a tone.
- 4
Generate, review, hand off
Click Generate email outreach. Review the LinkedIn note and emails, then copy them into your sending workflow or send by hand.
Website
Ready
- Variant A · Hiring angle
- Subject lines
- Body
- Follow-ups · Day +3, +7
- LinkedIn note
- Do not say
- By hand
- 15 to 25 minutes of research and writing per account
- With Edithly
- A couple of minutes per account, research included
Frequently asked questions
What is the best HeyReach alternative for agencies?
It depends on your service. For multi-client LinkedIn automation, compare Expandi and La Growth Machine on agency features and pricing. For LinkedIn plus email, lemlist covers both. If your clients care about account safety or copy quality, consider hand-sent outreach with a research tool such as Edithly writing the notes.
Is it safe to automate clients' LinkedIn accounts?
No automation tool can guarantee it. LinkedIn's User Agreement prohibits using bots or other unauthorized automated methods to add contacts or send messages, and LinkedIn can restrict accounts that do. For an agency, that risk falls on your client's profile, so explain it clearly and get agreement before you automate anything.
How do agencies personalize LinkedIn outreach at scale?
Split it into two layers. The client layer is fixed per client: positioning, proof points and tone. The account layer changes per prospect: one true reason to reach out, such as a hire or launch. Research the account layer, keep the client layer consistent, and review a sample of every batch before it goes out.
How many LinkedIn accounts can one person manage?
It depends on whether messages are sent by hand. A rep sending researched requests by hand can usually handle one or two profiles well, at 15 to 20 requests per profile per weekday. Automation tools let one person manage more, but replies still need a human, and inbox volume is often the real limit.
Can Edithly replace HeyReach?
No. Edithly does not send messages, manage LinkedIn accounts or rotate senders. It researches each prospect and writes the LinkedIn note, emails and follow-ups, using each client's product playbook. Agencies use it for the copy and send through their own workflow or by hand.